BeyondMeet is a startup that combines video conferencing with payments and design. The proposed software would allow you to create, customize and manage video conferences, webinars, and all sorts of video meetings from start to finish and can be described as a “fusion of Zoom, Canva and Stripe.” The branding package included a few key interface pages to communicate the concept to investors and a full brand style guide including typeface, logo, colour scheme and UI elements. It was more a representation of what the product could be, but is obviously not intended to be a UX project.

I was commissioned to create a brand style guide from scratch and design sample pages for the interface. I chose a 5-colour scheme with options for dark and light themes. The logo was based off a roll of film, but its shape is also reminiscent of a paint palette, alluding to the customizing feature of the product, as well as a message bubble, and several people congregating at a round table. I was also tasked to create a landing page illustration to show in a single glance the function of the software, and decided on this Corporate Memphis-inspired illustrative style with the white outlines and black and purple being the main colours, cohesive to the company's primary colours. I enjoyed the idea of the different virtual connections floating around the host in a cloud and I took that forward into this sketch. The interface is ultra-dark, almost neomorphic, and the near-neon violet brings a fresh, innovative feel. I did note that most of the startup colour palettes particularly for tech tend to stick to cool tones, so I stayed within that colour psychology but added a bit of flair with the neon purple. I designed these sample pages in Figma primarily to be used in preliminary pre-seed promotional content for the company, displaying its many functions and customizable templates and modules in the click-and-drag editor, with options to integrate payment. These visual mockups display what the product could look like for the purposes of pitching to investors, but was intended more as a visual design exercise for me and not as a UX project as the product was just in its beginning stages. If I was taken onboard as a UX/UI designer I would of course have conducted proper testing and reviews and wireframes with the relevant stakeholders and users.

Note*: These mockups are intended to convey possible product use cases for promotional purposes and do not indicate these referenced companies’ involvement with BeyondMeet.